A Web beacon is an invisible graphic image, such as a pixel tag or transparent GIF, placed on a webpage or in an e-mail message to monitor user activity, such as whether the webpage or e-mail message is accessed or clicked. They are also used on many web pages for alignment purposes. Technologies like the above may be used with cookies to track how a visitor navigates a website and processes the information on that website.

We aim to make the experience simple and practical when you visit our Site. One of the ways we achieve that goal is by placing cookies on your device, including desktops and mobile devices, following your preferences set through our Cookie Settings options.

As you navigate through and interact with our Site, the tracking technologies enable the automatic collection of information about your equipment, browsing actions and patterns, IP address and browser information, and the resources you access and use on the Site. If you access our Site via your mobile device, we may collect your unique device identifier, mobile device IP address and information about your device's operating system. The information we collect informs Us about ways to improve our website design, functionality, and content to deliver better and more personalized content and services, helps us estimate our audience size and usage patterns and recognizes you when you return to our Site. We also use our cookies for marketing purposes.

Strictly Necessary : Some cookies are strictly necessary to make a website usable by enabling essential functions such as page navigation and access to secure site areas. Strictly necessary cookies are first-party cookies placed by Us and these are session-based, meaning they expire when you leave our website. A Site cannot function properly without these cookies

Preference : Preference cookies enable a website to remember a visitor's past choices when visiting the website, such as a visitor’s preferred language or the region from which the website is viewed.

Marketing : Marketing cookies are used to track visitors across websites. These cookies help advertisers deliver relevant and engaging content for the individual user and limit the number of times a visitor sees a given advertisement. These are persistent cookies and are almost always placed by third parties.

Analytics/Statistics : Analytics cookies help website owners understand how visitors interact with websites. These analytic services enable us to know how many users we have, which parts of our website are most popular, what browsers are used, the country or region where users are located, and the demographics and interests of users.

First-Party Cookies:

First-party cookies are delivered by, or on behalf of, the company whose website you visit. We utilize first-party cookies on our websites

Third-Party Cookies that We Use:

Third-party cookies are those used on our Websites by third parties who perform specific tasks for us. These third parties may include our advertising partners, analytics providers, payment processing partners, and security and fraud detection partners. Below are some of the third-party service providers we use on our Websites.

i. We use AdWords Remarketing through Google, a Remarketing and Behavioral Targeting service provided by Google, Inc. that connects the activity on our Websites with the AdWords advertising network and the DoubleClick cookie, which collects information regarding your browsing history. To opt out of this tracking, please see https://support.google.com/ads/answer/2662922?hl=en.

ii. We also participate in all of Google Analytics Advertising. This includes (i) Remarketing with Google Analytics, (ii) Google Display Network Impression Reporting, (iii) DoubleClick Campaign Manager integration, and (iv) Google Analytics Demographics and Interest Reporting. Google uses cookies to track activity performed by Google Analytics and its AdWords or DoubleClick cookie. To opt out of Google Analytics tracking, please download the opt-out add-on here: https://tools.google.com/dlpage/gaoptout

iii . We also use Google Analytics, an analysis service provided by Google, Inc. Google utilizes the data collected through its cookies to track and examine the use of our Websites, prepare reports on their activities, and share them with other Google services. You may opt out of the Google Analytics service using the Google Analytics opt-out add-on at https://tools.google.com/dlpage/gaoptout

iv. We also use Hotjar, which records sessions and website visitors. Hotjar uses tracking codes installed in your browser to track your sessions with us, and we use these recordings to improve our performance and Services to you. Hotjar does not capture sensitive data and often complies with applicable privacy laws by anonymizing interactions on our Websites. You may opt out of Hotjar session recordings using the Hotjar Do Not Track option at https://www.hotjar.com/privacy/do-not-track/

v. We use AtData’s API (https://www.atdata.com/) to optimize the email addresses we collect from users to ensure each email is personalized to each subscriber’s preference. AtData may use cookies, beacons, and other tracking technologies to determine unique individual identifiers for effectively tailoring marketing emails. However, like other third parties, AtData only uses the email addresses we share with it to help us improve our marketing. It does not use the email addresses for anything else. You can review AtData’s privacy policy for more about its privacy practices.

vi. We use Data Accelerator (https://dataaccelerator.ai/) to optimize the email addresses we collect from users. Data Accelerator takes precautions to protect your information both online and offline. For any questions about Data Accelerator’s privacy policy, you may get in touch with [email protected]